GENESIS — Investment Operations

Asset Management Platform for
Investment Management Companies

A comprehensive operating platform for asset management companies — from mutual fund houses and AMCs to specialized investment managers. GENESIS covers fund accounting, portfolio management, NAV calculation, scheme accounting, and regulatory compliance in one integrated system.

SEBI AMC
Compliance-Ready
Multi-Scheme
Fund Operations
Real-Time
NAV Computation
65%
Operations Efficiency Gain
The Problem

Why Existing Approaches Fall Short

Manual processes, fragmented tools, and legacy systems create compounding inefficiencies that limit speed, accuracy, and risk visibility.

Multi-Scheme Operations are Operationally Intensive
AMCs managing dozens of schemes require parallel accounting, separate portfolio tracking, individual NAV computation, and scheme-specific compliance — creating enormous operational complexity.
Regulatory Compliance is Constantly Evolving
SEBI, AMFI, and RBI regulations for asset managers are frequently updated. Keeping operations systems current with regulatory changes requires significant ongoing effort.
Data Fragmentation Across Multiple Systems
Portfolio data, fund accounting, investor records, and compliance monitoring often reside in separate systems — creating reconciliation overhead and single-source-of-truth challenges.
Investor Servicing Expectations Are Rising
Investors expect real-time portfolio visibility, instant statements, and seamless digital interactions — difficult to deliver from legacy operations systems.
Legacy AMC Operations Challenges
Separate systems for portfolio management and fund accounting
NAV calculation delayed by manual data gathering
SEBI compliance updates require manual system changes
Investor statements generated manually and delayed
No integrated view across multiple fund schemes
Reconciliation between systems consumes significant ops time
How It Works

How GENESIS Powers Integrated Asset Management Operations

A unified operations platform that eliminates data silos and automates every layer of asset management operations.

Step 01
Multi-Scheme Fund Setup
Configure all fund schemes within GENESIS — including scheme type, investment objective, asset allocation parameters, benchmark, and expense structure.
Step 02
Portfolio Management & Trade Processing
Manage investment decisions at scheme level, process trades across exchanges and OTC markets, and maintain real-time portfolio positions with automatic settlement tracking.
Step 03
Fund Accounting & Accruals
Maintain scheme-level books with income accruals (dividends, interest), expense accruals (management fees, TER), and daily accounting entries for NAV computation.
Step 04
NAV Calculation & Validation
Automated NAV computation at scheme level with configurable valuation policies, exception management, and approval workflows before NAV publication.
Step 05
Investor Record Management
Manage unitholder records, process subscriptions and redemptions, compute unit allotments, and maintain client-level transaction and holdings history.
Step 06
Compliance & Regulatory Reporting
Monitor SEBI/AMFI compliance limits, generate regulatory submissions, and produce investor disclosures with automated validation against applicable regulations.
Key Capabilities

Asset Management Platform Capabilities

End-to-end investment management operations for multi-scheme AMCs and investment management companies.

Multi-Scheme Management
Manage equity, debt, hybrid, index, ETF, and money market schemes in a single platform — with scheme-level portfolio tracking and individual accounting ledgers.
Portfolio Management System
Front-to-back portfolio management covering investment decisions, trade execution, settlement tracking, and real-time position maintenance across all schemes.
Fund Accounting Engine
Complete scheme accounting — income accruals, TER expense management, dividend provisions, corporate action processing, and daily trial balance.
NAV Calculation Automation
Automated daily/intra-day NAV computation with market data integration, exception flagging, tolerance checks, and maker-checker approval before NAV publication.
Unitholder Management
Process SIP, STP, SWP transactions, manage unit allotment and redemption, maintain folios, and compute dividend payouts across investor classes.
SEBI & AMFI Compliance
Automated monitoring of investment restrictions, sector concentration limits, issuer limits, liquidity requirements, and AMFI reporting obligations.
Custodian & RTA Integration
Automated data feeds from custodians, RTAs (CAMS, KFintech), depositories, and exchanges for reconciliation and settlement confirmation.
Risk & Analytics
Portfolio risk metrics — tracking error, Sharpe ratio, modified duration, credit ratings distribution — computed and monitored at scheme level.
Investor Statements & Reporting
Automated investor statements, account summaries, tax gain/loss reports, and capital gains statements for unitholders across all scheme types.
Business Impact

Measurable Outcomes for Your Institution

Our customers report consistent improvements across turnaround time, accuracy, operational efficiency, and risk management.

65%
Operational Efficiency Gain
Integrated platform eliminates manual reconciliation between portfolio and accounting systems
Real-Time
Portfolio Position Accuracy
Automated trade processing maintains real-time positions without end-of-day reconciliation lags
100%
Regulatory Limit Monitoring
Continuous SEBI/AMFI compliance monitoring with breach alerts before trades are executed
Faster Investor Reporting
Automated statement generation versus manual compilation from disparate systems
Who It's For

Built for the Teams That Matter Most

Designed with input from practitioners across credit, risk, operations, compliance, and technology functions.

CIO & Investment Teams
Real-time portfolio data, analytics, and risk metrics across all schemes — enabling faster, better-informed investment decisions.
Fund Operations Teams
Automated trade processing, NAV computation, and reconciliation — significantly reducing the manual work per scheme.
Compliance Officers
Continuous regulatory limit monitoring, automated breach detection, and one-click compliance reporting for SEBI and AMFI.
Finance & Accounting Teams
Integrated fund accounting with automatic entries, TER management, and audit-ready books across all schemes.
Investor Services Teams
Automated investor statement generation, transaction processing, and portfolio reporting — handling increasing volumes without headcount growth.
Technology Teams
API integrations with custodians, RTAs, exchanges, and internal systems — with open data architecture for custom reporting and analytics.
Use Cases

Real Scenarios. Practical Results.

How financial institutions apply this solution across their business operations.

Use Case 01
Multi-Scheme AMC Operations
Manage operations across 20+ fund schemes (equity, debt, hybrid, index) within a single GENESIS instance — with unified portfolio management and individual scheme accounting.
AMCMulti-SchemeFund Operations
Use Case 02
Debt Fund NAV Computation
Automate daily NAV for debt funds with complex accrual calculations — bond interest accruals, mark-to-market valuations, credit spread adjustments, and SEBI valuation norms.
Debt FundsNAV CalculationBond Accruals
Use Case 03
ETF Operations Management
Manage ETF creation/redemption, market maker interactions, intraday NAV tracking, and tracking error computation for ETF schemes.
ETF OperationsIntraday NAVMarket Making
Use Case 04
SEBI Compliance Limit Monitoring
Implement real-time pre-trade compliance checks that prevent trades violating SEBI sector concentration limits, single issuer exposure, and liquidity requirements.
SEBI CompliancePre-Trade ChecksInvestment Restrictions
Use Case 05
Investor Statement Automation
Generate quarterly consolidated account statements, capital gains reports, and annual tax statements automatically for the entire investor base across all schemes.
Investor StatementsConsolidated AccountsTax Reporting
Use Case 06
Fund Merger Operations
Support scheme merger or rollover operations — computing unit conversion ratios, transferring unitholder records, and maintaining accounting continuity during fund consolidations.
Fund MergerScheme RolloverAMC Operations
FAQs

Frequently Asked Questions

Can GENESIS handle both equity and debt fund operations?

Yes. GENESIS supports the full spectrum of fund types — equity funds (diversified, sector, thematic), debt funds (liquid, short duration, credit risk, gilt), hybrid funds, index funds, ETFs, and money market funds. Each fund type has appropriate valuation methodology, accrual logic, and compliance parameters configured within the platform.

How does GENESIS handle daily NAV publication?

GENESIS receives market data feeds from exchanges and data providers, applies scheme-specific valuation policies (market price, SEBI valuation norms for unlisted/thinly traded securities), computes portfolio value, applies accruals and provisions, and generates NAV subject to a maker-checker approval workflow before submission to AMFI.

What SEBI compliance limits does GENESIS monitor for AMCs?

GENESIS monitors all SEBI MF regulations including: single issuer exposure limits (10% for equity, 15% for debt), sector concentration limits, rating-based concentration limits, derivative exposure limits, total expense ratio (TER) compliance, liquidity requirements, and investment restriction violations — with real-time pre-trade and post-trade monitoring.

How does GENESIS integrate with CAMS and KFintech RTAs?

GENESIS has data feed integrations with both CAMS and KFintech — receiving daily transaction files (subscriptions, redemptions, SIP processing), unitholder master updates, and unit balance confirmations. The integration handles both ways: GENESIS receives RTA data and can also send trade orders and allocation instructions to RTAs.

Can GENESIS support ETF operations and intraday NAV?

Yes. GENESIS supports ETF-specific operations including iNAV (intraday NAV) computation, creation/redemption basket management, market maker data feeds, and tracking error calculation. The ETF operations module integrates with exchange systems for basket publishing and in-kind creation/redemption processing.

What is the typical implementation timeline for an AMC?

Implementation timeline depends on the number of schemes, existing data migration requirements, and integration complexity. A mid-sized AMC with 10–15 schemes typically implements in 12–16 weeks. A fresh implementation with no historical migration may be faster. Full integration with all custodians, RTAs, and exchanges is typically complete within 3 months.

Transform Your AMC Operations with GENESIS

Schedule a demonstration with our asset management operations specialists and see how GENESIS handles your specific fund types and compliance requirements.