About Novel Patterns

The people & principles
behind every breakthrough

We are a team of fintech builders, ex-bankers, and AI engineers united by one belief — India's financial institutions deserve enterprise-grade intelligence, not legacy software.

150+
Clients
9+
Years
600M+
Txn / Mo
4
Platforms

Founded 2017 · Noida, India

Trusted by 150+ businesses across India's financial sector

Meridian Bank
Apex Capital
GrowFin Lending
ClearCredit
TrustBridge
NovaPrime Bank
FutureLend
SwiftCapital
HomeFirst Finance
PrimeWealth
GridVest
Meridian Bank
Apex Capital
GrowFin Lending
ClearCredit
TrustBridge
NovaPrime Bank
FutureLend
SwiftCapital
HomeFirst Finance
PrimeWealth
GridVest
Our Story

Your partner for business success

Breaking barriers,
setting new standards

"India's financial institutions deserve enterprise-grade AI, not legacy software — and that is why we built Novel Patterns."

Founded in 2017 and headquartered in Noida, Novel Patterns was built by a team that understood firsthand how outdated technology slows down India's financial sector. We set out to bridge that gap with AI-powered, cost-effective platforms purpose-built for large businesses in the BFSI and corporate sectors.

From automating loan underwriting to managing investment fund operations and enabling compliant video engagement — every product we build drives measurable results: faster decisions, lower costs, and smarter risk management.

Novel Patterns Team

Noida, India · Founded 2017

150+
Clients across the globe
What Drives Us

Mission & Vision

Innovating today, shaping tomorrow — our commitment to excellence underpins every product we build.

Our Vision

Redefining Business Operations with Innovation

We envision a future where every financial institution — regardless of size — has access to enterprise-grade AI. A world where lending decisions are made in seconds, fund operations run seamlessly, and client engagement is deeply personalized.

  • Reshape the financial landscape through technology
  • Deliver deeply personalized, AI-driven service
  • Make India a global leader in fintech innovation
Our Mission

Empowering Success: Innovating Today, Shaping Tomorrow

Our mission is to empower businesses by delivering innovative, cost-effective financial solutions — reducing costs, maximizing efficiency, and enabling our clients to achieve their most ambitious goals.

  • Reduce operational costs for financial institutions
  • Maximize efficiency through intelligent automation
  • Empower every business to scale confidently
Excellence
We hold ourselves to the highest standards in everything we deliver.
Integrity
Transparency and trust are the foundation of every relationship we build.
Innovation
We continuously push boundaries to create solutions that didn't exist before.
Client First
Every decision we make starts with what's best for our clients' success.
The People

Minds behind Novel Patterns

Experienced builders who bring deep expertise across fintech, banking, and enterprise technology.

Leadership Team

AKT
Amit Kumar Trivedi
Co-Founder

Visionary architect of NP's product DNA — blends deep fintech expertise with AI-first thinking to build enterprise solutions for India's financial sector.

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AS
Abhishek Singh
Co-Founder

Operations & scale expert who built NP's client success engine from zero. Specialises in enterprise deployment across India's banking & lending institutions.

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AA
Ashwani Arora
Chief Executive Officer

Leading Novel Patterns' vision and growth, Ashwani brings executive acumen and a passion for transforming India's financial infrastructure.

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AK
Ashish Khanna
Chief Strategy Officer

Drives NP's strategic partnerships and go-to-market strategy, with deep expertise in financial services and enterprise technology alliances.

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AS
Ashutosh Singh
Head of Products

Shapes the product roadmap across CART, Genesis and MyConCall — relentlessly focused on user needs and measurable business outcomes.

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AK
Anish Kumar
Head — Sales & Marketing

Leads NP's revenue engine — builds relationships with BFSI clients and shapes the brand's voice across India's financial ecosystem.

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AT
Abhinav Tiwari
Architect

Designs the high-performance, scalable architecture behind CART and Genesis — ensuring reliability and speed at enterprise scale.

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JK
Jatin Kakkar
Architect

System architecture specialist who ensures NP's platforms are built for the demands of large-scale BFSI operations — robust, secure and future-proof.

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Our Impact

Doing the right things, at scale

A proven track record of measurable success across India's financial sector — in numbers.

150+
Live Clients
Logos actively using Novel Patterns products
600M+
Transactions / Month
Across lending and investment platforms
$100M+
Fraud Losses Prevented
Using AI fraud detection and anomaly signals
9+
Years of Innovation
Building enterprise fintech since 2017
What Clients Say

Trusted by leaders in financial services

★★★★★
"C.A.R.T SaaS has completely transformed our loan processing. Credit assessment automation boosted our monthly capacity from 1,200–1,500 to over 5,000 loans — a change I wouldn't have believed possible."
SS
Saurabh Shukla
Operations Head, GrowFin Lending
★★★★★
"Novel Patterns reduced our loan processing time from 4 days to under 2 minutes. The explainability of every AI decision was critical for our regulatory compliance team."
MR
Meera Rajagopalan
Chief Risk Officer, Meridian Bank
★★★★★
"The fraud detection module saved us over $5M in six months. Real-time alerts and round-trip detection are absolute game-changers for our lending operations at scale."
RV
Rajesh Verma
MD & CEO, Pinnacle NBFC
★★★★★
"Genesis cut our fund reporting time by 60%. Regulatory compliance is now fully automated and our team focuses on portfolio decisions instead of paperwork."
PA
Priya Anand
VP Technology, TrustBridge Investments
★★★★★
"MyConCall increased our monthly client intake from 150–200 all the way to 500. Investor communications became effortless and the team is far more productive."
VS
Vikas Singh
Fund Manager, Horizon AIF
★★★★★
"The onboarding was seamless — we went live in under 3 weeks. The team's domain expertise in BFSI made the entire integration feel completely effortless from day one."
AN
Anita Nair
CTO, Finbridge Lending

Ready to see Novel Patterns in action?

Schedule a live demo tailored to your institution, or send us a message — our team responds within one business day.