GENESIS — Investment Operations

Wealth Management Platform for
Advisory Firms & Private Banks

A comprehensive operating platform for wealth management firms, private banking units, and independent financial advisors. GENESIS covers client portfolio management, financial planning, investment advisory, performance reporting, and SEBI RIA compliance — enabling wealth managers to deliver institutional-quality advisory at scale.

HNI & UHNI
Client Segment Focus
SEBI RIA
Compliance-Ready
All Asset Classes
Portfolio Coverage
60%
Advisor Productivity Gain
The Problem

Why Existing Approaches Fall Short

Manual processes, fragmented tools, and legacy systems create compounding inefficiencies that limit speed, accuracy, and risk visibility.

Client Portfolio Reporting is Fragmented and Manual
Wealth managers consolidate client portfolios from multiple product providers — mutual funds, PMS, AIFs, direct equity, insurance — manually, creating delays and inconsistency in client reporting.
Advisor Productivity is Limited Without Digital Tools
Advisors spend too much time on operational tasks — preparing review reports, updating portfolios, processing transactions — leaving insufficient time for high-value client interactions.
SEBI RIA Compliance is Complex and Evolving
SEBI's Registered Investment Advisor (RIA) framework requires detailed client risk assessments, suitability checks, advice documentation, and regular client reviews — creating significant compliance burden.
Client Experience Lags Private Bank Expectations
HNI and UHNI clients expect seamless digital access, professional consolidated reporting, and proactive communication — hard to deliver without purpose-built wealth management technology.
Wealth Management Operations Without Modern Technology
Manual portfolio consolidation from multiple product statements
Client review preparation takes days of advisor time
SEBI RIA compliance documentation done manually
No systematic suitability assessment tracking
Asset allocation advice not backed by data-driven tools
Client portal experiences are basic and disjointed
How It Works

How GENESIS Powers Wealth Management Operations

From client onboarding to portfolio management and compliance — a unified platform for wealth advisory businesses.

Step 01
Client Onboarding & Profiling
Digital KYC, risk profiling questionnaires, investment objective mapping, and suitability assessment — with SEBI RIA-compliant documentation for all advisory clients.
Step 02
Portfolio Aggregation
Consolidate client holdings across mutual funds, PMS, AIFs, direct equity, bonds, deposits, and insurance — with automated data feeds from CDSL, NSDL, CAMS, and KFintech.
Step 03
Investment Advisory Workflow
Model-portfolio-driven advisory — create and manage investment recommendations, track implementation against models, and maintain complete advice documentation.
Step 04
Portfolio Review & Rebalancing
Systematic portfolio review workflows — asset allocation comparison against targets, performance review, rebalancing recommendations, and client approval flows.
Step 05
Performance Measurement & Reporting
Client-level portfolio performance (TWRR/XIRR), benchmark comparison, and multi-level attribution — packaged into professional client review reports.
Step 06
SEBI RIA Compliance & Documentation
Automated compliance workflows — risk assessment tracking, suitability documentation, advice records, client consent management, and SEBI RIA audit trail.
Key Capabilities

Wealth Management Platform Capabilities

Complete wealth management operations and client engagement capabilities for modern advisory businesses.

Client Portfolio Aggregation
Consolidate all client assets — listed equities, MF, PMS, AIF, bonds, FDs, insurance, real estate — from multiple sources into a unified client portfolio view.
Financial Planning Tools
Goal-based financial planning — retirement, education, wealth creation — with scenario analysis, cash flow projections, and progress tracking against financial goals.
Model Portfolio Management
Create and manage investment model portfolios aligned to risk profiles — map clients to models, track implementation gaps, and generate rebalancing orders efficiently.
SEBI RIA Compliance
End-to-end RIA compliance — risk profiling with documented rationale, suitability checks, investment advice records, review cycle tracking, and regulatory audit trail.
Performance Reporting
TWRR and XIRR performance computation at client and portfolio level — with benchmark comparison, asset class attribution, and advisor-level performance dashboards.
Client Review Automation
Automated periodic review report generation — portfolio summary, performance vs. goals, asset allocation vs. target, and recommended actions for advisor-client meetings.
Transaction Processing
Process mutual fund transactions (SIP, STP, SWP, lump sum), equity trades, and other product transactions — with straight-through processing to relevant product providers.
Tax P&L & Capital Gains
Client-level capital gains, dividend income, and interest income tracking — structured for tax filing and estate planning advisors.
Client Portal & Digital Engagement
Branded client portal with real-time portfolio visibility, document sharing, review reports, and digital communication — enhancing client relationships.
Business Impact

Measurable Outcomes for Your Institution

Our customers report consistent improvements across turnaround time, accuracy, operational efficiency, and risk management.

60%
Advisor Productivity Gain
Automation of operational tasks frees advisors for high-value client interactions
More Clients per Advisor
Scalable digital operations enable advisors to serve more clients without compromising quality
100%
SEBI RIA Compliance
Systematic compliance workflows eliminate documentation gaps and audit risks
Faster Client Reporting
Automated report generation versus manual preparation from multiple product statements
Who It's For

Built for the Teams That Matter Most

Designed with input from practitioners across credit, risk, operations, compliance, and technology functions.

Wealth Advisors & Relationship Managers
Spend less time on operational tasks and more time on client relationships — with ready-made portfolio reports and review materials at your fingertips.
Private Banking Teams
Deliver institutional-grade wealth management services to HNI and UHNI clients with a professional platform that reflects your brand standards.
Independent Financial Advisors (IFAs)
Access professional wealth management infrastructure that enables independent advisors to compete with larger wealth firms on service quality.
SEBI Registered Investment Advisors (RIAs)
Manage RIA compliance systematically — risk profiling, suitability documentation, advice records, and review cycles — without the administrative burden.
Compliance Teams
Complete documentation, systematic audit trails, and automated compliance monitoring across all client advisory activities.
Operations Teams
Streamlined back-office workflows covering portfolio aggregation, reporting, transaction processing, and client communication.
Use Cases

Real Scenarios. Practical Results.

How financial institutions apply this solution across their business operations.

Use Case 01
HNI Client Portfolio Review Automation
Generate comprehensive quarterly portfolio reviews for HNI clients automatically — showing performance, asset allocation vs. target, product-level returns, and advisor recommendations.
HNI ClientsPortfolio ReviewQuarterly Reporting
Use Case 02
SEBI RIA Compliance Management
Manage the complete RIA compliance workflow — annual risk reassessment, suitability documentation for each advisory, review cycle tracking, and SEBI audit readiness for all advisory clients.
SEBI RIAComplianceAdvice Documentation
Use Case 03
Goal-Based Financial Planning
Build financial plans for clients with specific goals — retirement at 60, children's education, property purchase — with SIP recommendations, projection models, and annual goal progress tracking.
Financial PlanningGoal-Based AdvisoryRetirement Planning
Use Case 04
Model Portfolio Implementation
Create risk-profile-aligned model portfolios and systematically implement them across the client base — tracking implementation gaps and generating rebalancing orders for each client.
Model PortfolioAsset AllocationRebalancing
Use Case 05
Multi-Product Transaction Processing
Process client transactions across mutual funds, direct equity, and structured products through a single workflow — with automatic routing to respective product platforms and portfolio update.
Transaction ProcessingSTPMulti-Product
Use Case 06
Wealth Firm AUM Growth Analytics
Track firm-level AUM, product mix, advisor performance, client retention, and new business — with management dashboards that support strategic growth planning.
AUM AnalyticsBusiness IntelligenceGrowth Planning
FAQs

Frequently Asked Questions

Is GENESIS specifically designed for SEBI Registered Investment Advisors?

Yes. GENESIS includes a dedicated SEBI RIA compliance module — covering risk profiling with documented rationale, suitability assessment before each advice, comprehensive advice records, annual review cycle tracking, and client consent management. All compliance workflows are designed to meet SEBI RIA regulations and support audit readiness.

How does GENESIS consolidate client portfolios from multiple product providers?

GENESIS pulls holdings data from multiple sources: CDSL and NSDL depositories for demat holdings, CAMS and KFintech RTAs for mutual fund holdings, and individual broker files for direct equity. Insurance and other assets can be entered manually. All data is consolidated into a single client portfolio view with unified performance computation.

Can wealth firms with both RIA and distribution businesses use GENESIS?

Yes. GENESIS supports firms operating both as SEBI RIA (advisory model) and as mutual fund distributors — with appropriate workflow separation, compliance documentation for each business model, and clear tracking of advisory versus distribution revenue.

How does the model portfolio feature work for wealth management?

Advisors create model portfolios for each risk profile (conservative, moderate, aggressive) and asset class preference. Each client is assigned to a model. GENESIS tracks the gap between model and client portfolio, generates rebalancing recommendations when drift exceeds thresholds, and creates transaction orders to implement rebalancing.

What performance metric does GENESIS use for client portfolio reporting?

GENESIS computes both TWRR (Time Weighted Rate of Return) for comparing manager performance against benchmarks, and XIRR (Extended Internal Rate of Return) which accounts for client cash flows — the metric most relevant to clients for understanding their actual investment returns. Both are available at portfolio, asset class, and individual holding levels.

How does the client portal work for HNI client engagement?

GENESIS's client portal is a white-labeled, branded web and mobile interface. Clients can view their consolidated portfolio in real-time, access reports and documents, review financial plans, and communicate with their advisor. The portal is configured with the wealth firm's branding and can be customized with specific features for different client tiers.

Elevate Your Wealth Management Practice with GENESIS

Schedule a demonstration with our wealth management specialists and explore how GENESIS transforms client advisory, compliance, and operations for your firm.